GLOSSARY - SUPERFRUITS

ACE – is the acronym for angiotensin-converting enzyme. These enzymes are responsible for converting Angiotensin I into Angiotensin II. ACE inhibitors open up blood vessels and increase blood flow to the heart. This assists in lowering blood pressure overall.

ANTHOCYANINS -  are polyphenolic compounds that provide fruits and vegetables with their bright colors. They also provide part of the answer as to  how much antioxidant power is provided by the given fruit or vegetable. The darker the fruit, the more powerful the antioxidant capacity.  The Pomegranate is a powerhouse of anthocyanins.

ARTHEROSCLEROSIS – is most commonly referred to as hardening of the arteries. It  is a medical condition characterized by a build-up of cholesterol and other substances within the arteries (Plaque). This build-up reduces the flow of blood and when the plaque breaches or ruptures, it causes blood clotting. This can lead to a heart attack. If the blockage occurs in vessels that supply the brain, a stroke can occur.

ANTIOXIDANT POWER – Our bodies are filled with free radicals, referred to as scavengers, that have the potential to cause harm to your body in many ways. In effect, they inhibit oxidation. Antioxidants may provide your body a defense mechanism against free radicals and in particular, the polyphenol antioxidants that are so plentiful in Pomegranate.

BLOOD PRESSURE – Systolic blood pressure is the top number supplied when your physician profiles your blood pressure. It represents a measurement of the blood pressure against your artery walls just after your heart pumps or contracts. The diastolic, or bottom number, is the pressure of blood against artery walls when your heart is relaxed or filling with blood. There is a direct correlation between high blood pressure and the risk of heart attack or stroke. The number that is considered high is generally around 140/90 and up. It is an indication that your heart is forced to work harder to function.

CHOLESTEROL – HDL & LDL

HDL (high-density lipoprotein) is the good cholesterol. Scientists have concluded that HDL reduces cholesterol from your blood; this in turn reduces the risk of heart disease.

LDL (low-density lipoprotein) transports most of the cholesterol through your blood stream. Since LDL is a larger mass and less stable than HDL, it can oxidize when attacked by free radicals. This in turn causes a build-up within the artery walls. When this occurs, the arteries narrow, reduce blood flow and can even rupture, which can lead to heart disease or stroke.

In brief, the higher your HDL and the lower your LDL, the better your cholesterol profile is.

ELLAGIC ACID - Ellagic acid occurs naturally in many fruits and vegetables and is a phenolic compound phytochemical.

FLAVONOIDS – The Acai Berry is loaded with a class of flavonoids called anthocyanins. The ORAC value, a measure of the antioxidant value, is the highest on the planet.

FREE RADICALS – Free radicals, in some cases, are good for your body. However, we are prone to producing large amounts of free radicals that have direct consequences to our health. Clinical studies have confirmed many relationships between free radicals and oxidative stress.  In brief, free radicals are molecules or atoms found in your body that become unstable.

From a scientific standpoint, free radicals are electrons that are seeking to attach themselves to other electrons. Normally, they are paired. In trying to seek another electron to pair with, they have the potential to damage cellular structures and DNA. Science is finding that there is a possible correlation between free radical damage and oxidative stress which ties to many diseases.

What is being revealed in the scientific studies is that antioxidants bind with these free radicals before they cause damage.

HIGH BLOOD PRESSURE (Hypertension) - High blood pressure is the likely candidate for causing damage to arteries, the heart, and kidneys. It can cause artherosclerosis and strokes. It is the narrowing of blood vessels caused by plaque build-up that causes pressure on arterial walls.

NITRIC OXIDE – Nitric oxide is found in all humans and animals and it plays an important role in your health. Nitric oxide is a molecular structure that signals our body, telling it to relax (open) and to widen. Nitric oxide controls blood pressure. When you are active or exercising, Nitric oxide provides a more adequate blood supply. When we are not active or at rest, Nitric oxide reduces the blood flow. Overall, it is an efficient system.

The consequence of reduced blood flow through blood vessels to your heart is a heart attack.

OXIDATION – When free radicals start attaching themselves or “borrowing” from normal cell electrons, oxidation occurs. To counter that effect, you need antioxidants.

PHYTOCHEMICALS – With more advances in research, science is finding that plant life offers more than simply vitamins and minerals. They also offer chemical compounds that provide benefits to humans. It is phytochemicals that protect plants from environmental damages. The research indicates that when we consume fruits rich in phytochemicals they appear to protect us as well.

PLAQUE – Artherosclerosis is caused by the build-up of fats, cholesterol, and other substances within the arteries and plaque forms. The resulting build-up works to erode arterial walls, reduce their elasticity, and reduce or interfere with blood flow. Plaque also has the potential to rupture; when it does, the resulting debris moves into arteries. It is a recipe for heart attacks and strokes.

POLYPHENOLS – Polyphenols are a class of phytochemicals found in plants. The word polyphenols means “many phenols". A phenol is a type of molecule and when many are tied together, they form a polyphenol. They are extremely powerful antioxidants and the anthocyanins and punicalagin are bountiful in Pomegranate.

TANNINS - Tannins are the plant polyphenols that add color to vegetables and fruits, including Acai and Pomegranate.